Belvedere vodka manufacturer apologizes for ad making light of sexual assault
"The ad, posted to its Facebook page on Saturday, shows a distressed woman being groped from behind by a man alongside the copy: "UNLIKE SOME PEOPLE, BELVEDERE ALWAYS GOES DOWN SMOOTHLY."
Following a swift backlash, the company removed the image and its president issued an apology on Facebook:
My name is Charles Gibb and I am the President of Belvedere Vodka. I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened. I am currently investigating the matter to determine how this happened and to be sure it never does so again. The content is contrary to our values and we deeply regret this lapse.
The company also made an unspecified donation to RAINN, the Rape, Abuse and Incest National Network, Gibb said, "as an expression of our regret over this matter.""
Sometimes you just see an ad and wonder what were they thinking. It seems to me pretty hard to justify the above ad.
UPDATE: Actress sues
The lawsuit, filed in a California state court in Los Angeles, seeks compensatory and punitive damages.
According to the complaint, the photo of Packard was a screenshot from a video from Strickly Viral Productions.
In that video, she and the man -- her friend and Strickly Viral owner Chris Strickland -- are asked by her parents to recreate a pose from a photo taken when they were young."